10 tips to successful business signage
Business signage needs to work and pay its way. It should feed life into your business. Signs reach everyone and you see them everywhere. But avoiding being invisible is essential. So grab attention either by design or words. Make up your mind about ‘What’ and ‘Where’.
Tip 1 – What and Where decision
You can probably sum this up as WHY. Why do you want or need a sign. It’s important to get your reasons firmly fixed. The rest then follows easily. Write down the objectives and you finish up with a list. Then hone it down to the essential item that says the most about what you need. Remember signs are seen fleetingly, so it needs to be powerful. Cut out the waffle and grab attention. Only then, start to get to work with KBS Signs.
Tip 2 – Siting and location
The location for your sign is critical to maximise success. If its going to be fixed to your building then look at the various angles from which it will be viewed. If it’s a mobile sign then ask about suitable sites from your sign maker. So often your hear business is all about ‘location, location, location’ Research shows that 92% of shoppers reported purchasing items just 30 minutes after seeing a sign. (source – Hintmedia.co.uk) Attention grabbing signs are so important for retailers. This means siting and location.
Tip 3 – Image and design
KBS Designers create unique business signs. Colour and graphics combine to make signs memorable. When you visit them, they will present so many examples of what works. The sign needs to attract attention for the right reason. Remember the sign is going to give a lasting impression about your business. Make sure it says the right things about you. First impressions count. It’s important to have your signage present a corporate image. People them recognise you quicker and easier. This is so important on a crowded high street.
Tip 4 – Words
It seems simple enough. Nevertheless, so often too much is put on to the sign. Avoid information overload. Remember an important fact – your sign is seen for a second. So make it compelling, and readable. For reference it’s suggested that letters need to be at least 2.5 cm tall for every yard or metre the sign is going to be viewed at. Now you see why fewer words give greater impact. Probably all that is needed is a bold headline and contact details. Tell people who you are, what you do and where to find you.
Tip 5 – What is your key message
From the ‘what where’ decision you will have a good idea about a key message. Are you promoting your business or a product? Is it a special promotion to be publicised? Set a target of just 6 words to describe the offer. This might then be the headline. Many more words and the sign is not going to be readable. Think what it is that will grab readers – price, product, place – and then you have a promotion. KBS Signs designers will want to know what the sign will feature. So get it clear in your mind first.
Tip 6 – Branding
A brand defines who you are and separates you from your competitors. Immediately you have an advantage. A brand enables a business to create a customer relationship. It is long lasting and you will build your business on this foundation. Its essential to keep the image consistent and that means on your signs as well. Colour, image, graphics and words all achieve this. So make you sign easily recognised as your brand. People and customers then remember you at all times. Your reputation is already protected.
Tip 7 – Budget
Like all marketing its important to have a budget that can be sustained through good times and bad. Avoid a ‘stop and go’ policy, because it will cost you in sales and money. Decide a sensible budget and keep to it.
Tip 8 – Stand out from the crowd – especially on the high street
On every high street, businesses are competing fort attention. Therefore, colour, graphics, style, size and shape are all factors that will grab attention your way. Signage creates a first and lasting impression. The same comments apply to business parks and industrial estates. Everybody wants to know about you. If you are a retailer, remember about A Boards. Located on the pedestrian way they attract immediate attention. Therefore, a shop sign, window decoration and graphics and A Boards can make a very powerful presentation. KBS Signs are a Devon Company based in Exeter who has a national reputation.
Tip 9 – Lighting and visibility
The location will define the visibility of the sign. Your sign maker, KBS Signs will be able to advise. You need the sign to have a clear view to the passing readers. Roadside signs are only seen fleetingly so make sure that it can be seen clearly for the maximum amount of time.
Visibility also includes weather. Bright sun can affect the readability of a sign but KBS Signs can advise about the most suitable material for the sign It might be that you can light the sign at night. Especially if it is fixed to your building.
This is why you need a good sign maker and KBS Signs, Exeter have all these skills.
Tip 10 – Size
The sign needs to be large and clear. Small signs in busy places are so often not seen by people. Even directional signs can be invisible if too small. Remember also that your message needs to be read. This will also indicate how big the sign needs to be. In some cases you will need permission and there maybe restrictions on the size of the sign.
Start today – Pick up the phone and arrange a meeting with KBS Signs – 01392 823735