You see signs everywhere. Outdoor signs promote a business, direct people and traffic or announce an event. Outdoor signs, whether free-standing, or on a building exterior create an impression. It’s a golden opportunity so you need to make sure the message is what you want.
Outdoor signs are a powerful way to attract attention.
The what and where decision
Whatever your objective, there are several decisions to make before producing an outdoor sign. Position is important because you need maximum visibility. Size, because there maybe rules and laws you need to comply with. How high can the sign be placed. Decide all these points first, as they will affect the design of the sign, the colours and the material used. Above all give the sign maker time to produce a powerful sign and message.
Some points on why
Some recent research shows that 92% of customers reported they had seen some outdoor advertising just 30 minutes before they purchased. Also 82% of customers reported they had bought on impulse because of an outdoor advertisement. Compare this to newspapers which only rated at 4%. The moral is that powerful signage will build your business. (Stats from hintmedia.co.uk)
Announcing an event using outdoor signs is critical. Remember your sign is part of your marketing. So make sure you have clear objectives to maximise the success. But also think about what happens when the visitors arrive. Do they know where to park? Have you guided them towards the main areas? Are there safety signs needed in necessary spots? And of course directing the visitors to facilities such as toilets are important. Good, clear signage makes it easy for your visitors to enjoy the experience and brings success and a reputation to your business or event.
Now for the how bit
A sign maker has knowledge and skill to advise on the design and build of your outdoor signage. Discuss your new sign with the sign shop as they will be able to advise with design, material, visibility and many other factors to take into account when planning your outdoor signs. Make the most of their expertise. A sign maker considers factors such as weather, durability, sun exposure, image and branding, night visibility and impact on the immediate surroundings. It is likely that the sign maker will visit your site in order to measure up for the sign and advise you of the best method and material.
Signs come in all shapes and sizes. Today the variety of materials is so extensive that often it’s only imagination that is the limit. Look on your signs as an investment and not a cost. Consider the future; for example how easy will it be to alter the date or directions? Outdoor signs are an economical way to announce or promote as they work 24/7 for your business or event.
If it all sounds complicated don’t despair, because your sign maker will make it easy for you. The most successful signs give clear concise messages while staying consistent with company branding. Do not clutter the sign with detail. Just consider the sign may only be seen fleetingly, especially if it’s a roadside location. Create attention with a bold headline and great colours. A graphic designer will produce what’s needed and most sign makers are designers as well.
Start to get the power of outdoor signage working for you. Give us a call on 01392 823735