Before a potential customer ever interacts with a business owner or one of their employees, they first have to find out about the business and know that it exists. For many people, discovering a business will happen because they saw a sign that made them want to inquire further. Because signs are so important for making a good impression and gaining new customers, it’s vital that business owners know how to design a good one that will accomplish those goals. Read on to find out what business owners need to know about how to capture their target audience with well-designed Business Signs.
- If at all possible, choose a sign that stands out from the area that immediately surrounds it. While this may not be possible in a shopping center that requires businesses to have the same lettering or sign design, it’s best that businesses that don’t have that restriction follow this advice. Good signs get noticed, and that can only happen when they are unique and interesting.
- Business Signs also need to be immediately understandable. Using only a logo is not a good idea for any business other than big, popular brands because customers won’t really be able to recognize the significance. In addition, make sure that the colors on the sign are contrasting enough to make it readable. For example, black lettering works better against a white background than yellow lettering.
- Don’t try to include too much information on the sign. People will be reading it as they are driving or walking by. They need to be able to understand what a business is about within a few seconds of looking at the sign. Include only what a person needs to know about the business and nothing more so as not to overwhelm potential customers.
- Drivers tend to only pay attention to Outdoor Signs that are placed at windshield height. If an in-town business owner wants their sign to be noticed, they need to pace it low enough so that driver riding by in a car will see it through the windshield.
For a business to thrive, it needs to be able to captivate its target audience and make them want to come inside or learn more about what they have to offer. By following a few basic design principles, company owners will be able to create Business Signage that makes them stand out and draws their customers in.